Marketing? So what exactly do we mean by that?
It’s deceptively simple to summarise:
We help you create a brand, and then we help you bring it to the attention of your target audience.
Of course, these two “conceptual” elements do cover a wide range of carefully considered actions. We have the expertise and experience to focus your message and make it a straightforward and productive process.
We handle all aspects of web, social & print media from simple advice and guidance right up to hands-on management of the entire process.
Take a look at our Case Study below to find out more …
A brief history of branding
The expression originates with ranchers permanently marking their identity onto cattle with a “brand”.
As packaged goods became more common in the 19th century manufacturers’ identities became their brand. Logos and easily recognised labelling, typefaces and colour schemes made items easy to spot on cluttered shelves – “brand names”.
It has since evolved to a much wider meaning:
Your “brand” is what people think of when they hear your brand name or see your logo. Both factual (eg. it comes in a red box), and emotional (eg. it’s romantic). Your brand name exists objectively – people can see it. But your brand exists only in someone’s mind.
Case Study: MH Landscapes
Our client had a part-time gardening business, and wished to establish the venture on a more formal footing.
Our scope of work:
- Business name
- Colour scheme & fonts
- Stationery design (business cards & A6 card hand-outs)
- Web site design, build and host
- Social media set-up and guidance
- Vehicle base colour & graphics
- Start-up client acquisition processes
- Client relationships management
- Mapping all business processes and training
- Staffing, procedures and policies
- All administrative functions and data management
- Database / IT systems
Essentially all the client needed to do was implement on a day to day basis the various business processes we had established together. And of course, carry out landscape design and maintenance work!
They were easily able to focus entirely on the actual delivery of their services within a comprehensive framework of processes that defined every aspect of their venture
It was a very competitive market in which to start a new venture. We focussed them towards a specific target clientele, and within just 3 months of their standing start a solid client-base was established. The business was already on a firm, profitable footing.
Now into their 8th year of very profitable trading, they have gone from strength to strength. Their hard work and dedication has gained them an enviable reputation locally. They are ever expanding, taking on new clients and staff on an ongoing basis. Their order book is always full for months in advance at all times of the year, despite their trade seeming as if it would be very seasonal.
The brand design, marketing and admin processes we established at the outset have remained unchanged and required zero additional attention or budget since inception. They remain in place as scoped out on day one, and the time and budget deployed nearly a decade ago continues to provide an outstanding return on that investment, still functioning smoothly and unobtrusively.
Our client moves on with smoothly growing their business and enjoying the (now VERY substantial) rewards!