In today’s competitive business landscape, it is essential to maximise your marketing efficiency and productivity to stay ahead of the game …
Effective Small Business Marketing Strategies
As a small business owner, you understand the importance of reaching your target audience and standing out in a competitive market …
The Promised Land: How To Differentiate Your Venture
The traditional positioning exercise, where ventures craft a concise statement to articulate their category definition, benefits, and advantages, may no longer be very effective …
Customer Experience & Support Systems: Keep Your Clients Happy
A solid customer experience system is your strategy for the whole journey of your customer’s interaction with you. It’s about how they feel from when they first hear about you, to making a purchase and even beyond …
Lead Generation Systems: Sales & Marketing
If your business is virtual or online then this is of course an essential part of any day-to-day function. However, even a bricks and mortar business can bring more customers through the door with some simple and easy to execute systems in place …